In a move aimed at expanding its presence in Bulgaria， 7777 Gaming， an iGaming supplier， has announced a strategic partnership with Magicbet， a land-based operator that has recently ventured into the online gaming business.

As part of its ongoing commitment to European expansion， 7777 Gaming has now turned its attention to the Bulgarian market. The company has made its complete selection of slots， instant win games， keno， bingo and table games available to players on Magicbet's platform.

Magicbet， recognising the increasing demand for online gaming， has strategically ventured into the online gaming space. With this partnership，slots all players in Bulgaria can now access a range of gaming options， themes and features on the Magicbet website.

Previously， Magicbet had entered into a partnership with CT Interactive， further expanding its gaming selection.

Asya Raykova， Account Manager at 7777 Gaming， expressed her excitement about this new partnership with Magicbet， stating: "This partnership marks our leadership position on the Bulgarian market and opens up new horizons for players seeking exceptional gaming experiences. We are excited to work with a trusted brand as Magicbet in Bulgaria and offer exceptional gaming experience to their audience."

The partnership with Magicbet is another milestone for 7777 Gaming as it continues to expand its presence across the iGaming industry and further reach into various markets.

In August 2023， 7777 Gaming established a partnership with Soft2Bet， a B2B casino and sportsbook platform provider， enabling the integration of 7777 Gaming's portfolio into Soft2Bet's various brands.

The partnership with Magicbet also follows 7777 Gaming's recent foray into the Eastern European market with NetBet in Romania.